Rue La La is an exclusive, invitation-only online destination where Members discover premier-brand, private sale Boutiques, each open for just a brief window of time. Our focus is a well-edited collection of sought-after offerings from the best brand names in the world - combined with helpful service.Membership is free. It’s also invitation-only. Members shape the community by inviting new Members - and getting a $10 Rue La La Credit when each new friend places their first order.